Brand Identity

Every brand has an identity, some stand out more than others, and I will explain why.

The logo is only regarded as the skin of your brand. What truly defines brand identity is the slogan that explains the essence of your brand.

Nike has a slogan that isn’t only known globally, but it’s a catchy phrase anyone can apply to their life: “Just Do It”.

Elegance is the backbone of a slogan.

Enrapture the consumer with words they can either relate to or apply. Anything that causes them to take action.

The most successful slogans are ones that embrace change, since change is our only constant in life.

Those who know you will purchase a product or service because they like you. But what will you do with those consumers who know nothing about?

How do you reel them in to become existing customers?

The answer isn’t as simplistic as it sounds: create an identity that builds an infrastructure for a solidified action that will change the consumers lifestyle in a positive manner.

The first sentence of your about page must be engaging. This is the only opportunity you conceive to turn a person into an existing customer.

Every word after the first sentence must build upon the entity you have created.

Show the consumer what sets you apart from other brands in your niche. Give them a definitive “why” they should invest their time and money with you, as opposed to another brand.

Creative copy can easily be the death of your brand. Write something that a seven year old could easily comprehend.

Allow someone who knows nothing about your brand, to enter into a world they feel like they are welcomed in, and can express themselves freely.

Brand identity is what leads to purchases and referral marketing, which is the most effective form of marketing on the planet.

 

 

Target The Consumer

The world wide web, has given us access to a plethora of methods to target the consumer. We have platforms such as: social media, message boards, blogs, and webinars.

There’s no reason to hire someone to reach consumers.

We have all of the resources to facilitate sales. Simply understanding the diversity of your demographic is the first step towards engaging the consumer.

You must know the age range, what they are interested in, what websites and social media platforms they like to use online, income level, and most importantly, learn they are qualified to purchase the product or service you are selling.

Any continent, nation, or territory can be reached with a simple hello. Independence has never been easier.

Entrepreneurs can enter any marketplace at any given second by reaching out to connect.

There’s nothing stopping you from being internationally known. Put your foot on the gas, develop the drive, and comprehend the direction.

The entire world is waiting for you to corner the marketplace in various niches. Do the gritty research with unwavering faith.

Produce a marketing strategy that will reveal your greatness to the world.

The time is now.

 

Everlasting

Her spirit becomes mine, flows smoothly inside me,

Her heavenly laugh is what truly defines me.

The unexpected is what you should expect frequently,

Privacy means the world to me, moving around secretly.

Taking her on expensive trips to Vienna, eating grits in Atlanta,

We won’t be torn apart by lies, gifts don’t come from Santa.

We’re in love for a living that’s a given,

Making Godly decisions, fueled from our inner-visions.

The moves we make are benefiting people who procrastinate from indecision,

Destroying division, with wisdom that has sharp precision.

I knew she was the one the first night we met,

Insecure people perceive us a solid threat.

Only striving to be the best, truly blessed,

Mastering self is how we engage in the highest intellect.

Protected by God’s armor, only immersed in good karma,

Planting seeds in minds, reaping my crops like a farmer.

She’s my muse, helping me build every brand up higher,

Her touch is more beautiful than what you see on a canvas from an art supplier.

Only honorable people around me, the team is consolidated,

Presidential character, the culture had me inaugurated.

Family man, only trying to impress my future wife and children,

She had her doubts, but could never deny the feelings.

Futuristic flow, only trying to grow, will annihilate any foe,

Even when success hits publicly; we’re still about to blow.

Fame is a useless resource, only into shrewd business,

Never creating a business for a dollar; God is my witness.

Always been outspoken, telling people how it is,

Pushing beyond limits, something has got to give.

I’ve been crazy, going over people’s heads every day,

Producing a God given gift, so I will live my way.

Quit smoking, she showed me a whole new perspective,

Ahead of my time, so you need to catch up to the objective.

Energetic

Enthusiastic, the growth is rapid, moves are drastic,

My style is fantastic, the code I cracked it.

Residuals are critical, produce the reciprocal,

Increasing my wealth, the imagination is biblical.

Logically only creating unprecedented commodities,

Done with poverty, poetic anthologies of anthropology.

Absorb my philosophy, the future isn’t shocking me,

Levitating above mediocrity, there’s nobody stopping me.

Exposing all of the propaganda, I’m the top commander,

The overlord of the publishing industry, I have the answer.

Stopped being overlooked, every date is booked,

Kill what you eat before its cooked.

Serving a purpose, these words have a sovereign hand,

Imperialism made foul commands, time to take back our land.

Prophetic revelations strengthen relations, destroying segregation,

Running the smoothest operation, the objective is to take over the nation.

Get tested, become respected and you’re well rested,

Truly motivated when I was rejected, my assets are protected.

Kindred spirits encapsulate a brighter tomorrow, trampling down sorrow,

Moving around honorably, raised with morals.

People only speaking about the past don’t belong in my future,

The worst case scenario, I’ll be the stabber or the shooter.

Enthusiasm is what I exude, locked in on what’s true,

Love is what helps you invest in the grimiest crew.

Everyone has a story to tell so make it captivating,

Enemies smile in my face, shake my hand, never stopping what I’m creating.

Going harder every second, becoming closer to God,

It doesn’t matter how real I am, I’ll still be called a fraud.

Embrace the breeze; the Scotian essence leaves everyone appeased,

Everything I create is luxurious quality; professionalism develops intrigue.

Love is faith, supplication and the ability that guides me,

Focused on constant elevation, the movement is lively.

Her spirit becomes mine, flows smoothly inside me,

Her heavenly laugh is what truly defines me.

The unexpected is what you should expect frequently,

Privacy means the world to me, moving around secretly.

Cosmic

The artistry within the clouds is a divine pattern,

Living on another planet, defying gravity like Saturn.

Rain descends upon me, cleansing my soul,

The internal organs of each word glitters more than gold.

The coolest person in the nation, possessing patience,
Having only one wish means you are becoming complacent.

Meeting queens from all around the world, I’ve been international,

Strategic preparation, implementing moves that are tactical.

Dropping jewels, shining more than a jewelry store,

Choosing which countries to tour in; words dripping from your pores.

The street life has an expiration date, used to think it was my fate,

Appointments are always punctual, ahead of every date.

Have a Nubian Queen who will love me unconditionally,

Representing a more powerful movement, rewriting history.

Wishing on a star, making the unthinkable occur,

Life is fantastic, only executing what I prefer.

All in or take nothing, focused on making more than something,

The truth is what I love, you won’t see me bluffing.

Investing in real estate, overseeing assets,

Owning land, businesses, and writing literary classics.

Every startup is a rocky start, shooting for the moon,

Passion, discipline and work ethic is part of my platoon.

Writing scripts and turning my novels into movies,

Commercial success is attained from soing me.

The underground novelist bringing the best people together,

Every second is a hustle to change and get better.

Still broke but will make money in my sleep very soon,

The digital marketing will be more popular than a cartoon.

Never cared about attracting the local scene,

They will come to me, my vision is clear and keen.

Scotian Breeze Apparel, the fleece connection will make millions,

Ethereal, relatable spectacular feelings.

Triumph

Releasing my pain, exterminating the devils trickery,

Never cared about the next woman wanting to get with me.

Kept my eyes on one woman, it changed my life immensely,

Having the right queen behind you will keep you out of the penitentiary.

Showing the world a path they haven’t seen before,

Capitalized off a world book tour, penetrated the earth’s core.

Filling the air with joy, goodness, peace, prosperity and hope,

Look deep within yourself and realize there’s no doubts.

Made mistakes but they were never fatal,

Fixed my flaws, so we could have a baby in the cradle.

Faith is unwavering, knew she was the one from our first kiss,

Even before that there was no way I could miss.

Coming out on top was always a thought greatly fought,

Listened closely, absorbed the lessons I was taught.

Entrepreneurs create their own hustle, the mark of independence,

Every word you read is the quintessence of transcendence.

Mansions were bought out completely, only the devil is beneath me,

Integrity runs through my veins, you won’t win being sneaky.

Living in joy and abundance, had plenty of unsuccessful years,

Made nothing for months, the depths of economic despair.

Giving the world a greater vision, believers are benefitting,

Aiming for the target, hitting every time with precision.

Constantly on the move, embracing pain and change,

Painting a perfect picture that deserves to be framed.

Every good name will be slandered, especially when you have manners,

Social proof comes from reviews and professionally designed banners.

Mastering art is a sojourn created for a Godly sensation,

Sending out an invitation, come and have a celebration.

The past only made me improve, never stuck in a groove,

Every time I look around all I see is food.

People act funny around me, angry that God crowned me,

Even during the darkest times I truly found me.

Collected

Back when I didn’t have a job or any cash to my name,

She held me down, believed in my dreams–a real dame.

Murdering author’s every time my pen touches paper,

Prepared to die, everyone is destined to meet our maker.

Worked more in my sleep than while I was awake,

Taking a break from the world provided a sublime escape.

Soon I’ll be collecting more figures asleep than when I’m awake,

Every word adds more fuel and prosperity to my fate.

Dead serious about this path I’ve decided to take,

Entrepreneurial spirit within my soul, moving at a faster pace.

Learning from every mistake, there’s still a lot more to make,

Concentrated on building for my family, purchasing a mansion by the lake.

Determined to make my Nubian Queen my wife,

She’s the ultimate wealth provided in my life.

Went from having no money to millions of dollars invested,

She remained committed and loyal through it all; our bond is eternal and intrepid.

Once let negative thoughts consume me, they tried to ruin me,

But God said: you won’t win him over, he has to pass through me.

The holy spirit will take advantage and ensure advancement,

Every aspect of life will pursue vast enhancement.

The gift to gab and write motivational sermons,

Its never been about money, but I’m constantly earning.

Someone always wants your spot, be thankful for your position,

Always thinking something great will happen, the depth of my intuition.

Growing regardless of what my enemies scheme and plot,

Saw my life taken away by making the wrong turn, it only took one shot.

Taking care of every bill, she won’t have to pay a dime,

She was always patient with me, knew I was destined to shine.

Only buying what I can afford, working so nothing is out of my price range,

Our feelings only grow stronger, ready to adapt to any change.

Optimistic about the arc of great things coming for us,

Placing all of our hope, faith, and compassion in God we trust.

Pretty babies come in all different shades and colors,

We need to cherish the role of every mother.

Plenty of enemies, very few allies on my side,

Focused on larger thoughts in every stride.

Invisible

I’m internationally known every time words are written,

This province will only grow from accepting my permission.

Metaphors and similes expressing various dimensions,

Always focused on acquiring more customer retention.

These techniques speak to people in every continent,

Blowing up due to my confidence and admonishments.

Never been the toughest, roughest, or hardest,

Get out of the room if you’re feeling like you’re the smartest.

Building brands that the entire globe can trust forever,

Grinding so hard, adamant on changing the weather.

Deadly combinations, mixing words together in a potion,

Creating a chemical reaction placating peace; no commotion.

Seeking God’s grace daily; His divinity will never fail me,

Speaking with the Holy Spirit, you should never hail me.

Only moving gallantly, fools express themselves violently,

They won’t cut me off, you can’t silence me.

The industries pick and choose who they decide to make hot,

But I’m solely responsible for rising straight to the top.

This fake cohesion only gives me a reason to make it killer season,

Murdering these author’s verbally, the exact opposite of treason.

Started from the bottom, directly from the basement,

Got locked in the dungeon, escaped and made a replacement.

Tragic situations create opportunities for enlightened immunity,

Bringing together communities before death is consuming me.

Create a platform, motivate, inspire, hire and never retire,

A campaign that will always have buyers; they label me a liar.

Eating all of these writers alive, I won’t let them survive,

Build them up and destroy them is the only way to ride.

Challenge the best and I come back with your head on a platter,

Never listened to the chatter, only accentuating what matters.

True power lies within not being seen, but controlling a regime,

My success is all for my future children and Nubian Queen.

Thoroughbred

There’s nothing that extends beyond my reach,

Destinations by the beach, the hustle is unique.

Promised God to only practice what I preach,

Cleanliness is the only way to teach.

Inspiration is needed every single day you rise up,

Angelic queen behind me; she forced me to wise up.

Seizing every opportunity to levitate my company off the ground,

Startup with no capital is like music without any sound.

Capturing the invisible, achieving the impossible,

What I make happen for my family isn’t comparable.

If you yearn to get to heaven you must experience hell,

Been through a lot of situations, but I’ll never tell.

The more real you become, the hatred reigns down heavier,

The pen moves on a consistent route, the journey is steadier.

My deepest inspiration derives directly from the cemetery,

The truth hurts, sets you free and is unbelievably scary.

Used to send out literary queries, thinking I was literary,

Independence only made me concerned about less adversaries.

Concentration is specific penetration for knowledge detonation,

Productivity has a main goal of revenue generation.

Going beyond what people expect is the definition of a threat,

Bosses always find solutions, every problem gets addressed.

Only keep those around who truly cherish your company,

Growth is a necessity, people won’t be stunting me.

Refuse to lie to my Nubian Queen, she deserves the world,

I will give her everything she dreams of, even a beautiful baby girl.

Times of turmoil only brings us closer together,

Only God comes between us; He makes us better.

The most difficult task is normally the right thing to do,

Situations aren’t left undone, I need to see it through.

Moving forward is the only direction to navigate,

Society has to stop snoring and amalgamate.

Our Future

Always thinking about our lavish life, but appreciating the present,

We have our ups and downs, but the majority of our encounters are pleasant.

She needs me, her spirit thrives from our connection,

Always prepared to cherish her divinity, and stand by her for protection.

When I fall down she picks me up, so I’m back on my feet,

More inspiration flows through my veins, her smile lightens up my weeks.

The impossible is everything we aim to accomplish,

Attaining what God has destined for us; acutely responsive.

Our relationship begins and ends with the almighty Father,

Praying that we have an intelligent, pious, beautiful daughter.

Plan on exposing my children to a world I’ve never seen,

Family is my real wealth; she’s always been my ultimate dream.

Before I even met her, I knew an angel was coming to save me,

She loves the fact that I’m overwhelmingly confident and crazy.

There’s nothing that will stop us from becoming closer,

Driving her towards where she belongs like a chauffeur.

When problems arise we always overcome obstacles and meet victory,

The night I met her I knew we would make  incredible history.

Legendary moments are the scenario’s she brings me,

She’s the only woman on the planet who could truly king me.

Every day we push each other further, strive to grind harder,

The more she motivates me is how we become smarter.

Every word is either written about her or for her,

Bridging the gap is crucial, constantly crossing borders.

Monetizing our lifestyle, moving how we please,

She always believed deeply in how I market Scotian Breeze.

Showing her everything she deserves and more,

Her mind is so attractive it penetrates my core.

Introducing her to a gentleman she never believed existed,

She calmed my disposition immensely, I used to be so vicious.

Our loyalty and commitment is an eternal wave of goodness,

Only have eyes for one woman, if you shoot for her you would miss.